A different kind of marketing MLM Network Marketing is, Hmmm..?

by Daniel Mcgonagle on October 23, 2009

OK, it’s time to let a bit of my sci-fi geek out of the bag here and pretend I’m Yoda, the Jedi Marketing Master. In this post I’m going to explain the differences between the typical MMO websites and the typical MLM Network marketing websites.

With normal internet marketing websites catering to the make money online crowd or just to niche websites, review sites, Adsense sites, CPA offers etc… most people are hiding behind their computers trying to earn their incomes.

The typical internet marketing site catering to the MMO (make money online) crowd doesn’t have much in the way of useful information. Most of these websites are just peddling, selling, reviewing, offering bonuses to those who buy from the site owners’ affiliate links etc…

People are bending over backwards offering crazy bonuses with inflated perceived values just to get sales, and they’re reducing the value of the bonuses this way. They’re also reducing the value of the knowledge within those ebooks because they were obtained for free, basically.

The ones who succeed are the ones who;

overcome the hurdles of self-doubt
put their names on their websites,
put their pictures on their websites,
create information products in their name
make videos with their faces and voices on there

The truly successful marketers have branded themselves in myriad ways; Interviews, information products, Press Releases, Pictures, etc…

But when it comes to the MLM Network Marketing industry, things are a bit different and you have to elevate your game.

Anyone can sell low-priced ebooks all day long and earn a nice income from that, but Attraction Marketing is even more important when it comes to getting people to believe in you and join your funded proposal to eventually enter your inner circle of influence.

I’ve had several mentors in my day, and they were all of some use although none did what I expected probably because I wasn’t ready for their lessons at that time. But I listened to them with the dry-sponge, tabula rasa/blank slate mentality so their lessons were absorbed and resurface sometimes, usually right when I need those lessons to re-enter my consciousness . So, if you buy a hyped-up product and tihnk it stinks, it may NOT stink, you just might not be ready for the lessons yet.

Anyways, one day I told one of my former coaches that I had my own membership highly ranked in the search engines and it was getting a lot more traffic but the increase in traffic hadn’t increased memberships. He told me,

“Yeah bud that’s great but people will join your membership site from your mailing list if they know you and trust you”

Well, lo and behold, the increase in membership levels came NOT from the search engine traffic and organic visitors but from people who read my blog posts at my internet marketing blog. On that blog (linked to above) I share some really useful tips and my intention with that site is merely to provide information that will truly help people.

Every time I make a blog post that reaches people’s underlying fears and concerns and gives helpful advice and tipsfor free, guess what happens?

I get a few emails stating,

“Dan, after reading your blog posts, I think you’re someone who can truly help me achieve my goals of XXX, XXX, and XXX by doing XXX, XXX, and XXX”

Here’s the point:

Creating good content and focusing on your readers will help you brand yourself better, is considered a good pre-selling mechanism which leads to better business growth/easier increased sales.

Enrolling people into membership sites doesn’t come from 1st-time visitors from the search engines as easily as it does from people who already know you and trust you. The way to get people to trust you is to show them what you’re made of. Getting highly ranked for certain terms doesn’t guarantee you sales unless you’re producing the atmosphere of trust, reliability and authority.

The reason MLM Network Marketing requires an elevation of your “marketing game”:

Network marketing is probably THE most over-hyped and drivel-prone industry as compared to SEO sites, niche marketing, and even the MMO industry.

The SEO industry is results and features driven…if an SEO program, product, or service is bad there will be major repercussions and there is instant bad rep acquired, trust is lost and hardly ever regained.
Niche marketing is based on addressing and resolving needs; sell what what they think they already convinced themselves they need (weight loss pills for instance)
MMO and MLM Network Marketing is more of a “sell the sizzle, not the steak, sell the dream not the reality” industry. To succeed minimally here, sell what people want, but to explode your business sell what people want and need!

The MLM Network Marketing and MMO industry is filled with hype and bad marketing tactics. There are so many new garbage matrix programs, downline clubs, “no selling, no recruiting easy-path-to-riches” types of entities coming out creating a jaded industry with the 95% failure market share making things worse that they should be.

The great thing about all of that is it leaves only one option available to you for success, and this option is the one that will make it rather easy for you to stand out from the crowd…

Do what the 95% aren’t doing…

Are the 95% of the failures in network and multi level marketing…

Branding themselves?
Building their true business You Inc. first?
Providing value to readers, consumers, downlines?
Building their list?

Or are the 95%-ers simply trying to peddle their latest network marketing program they just joined hoping THIS is the program that will turn things all around for them for their, ahem..”business”.?

Brand yourself, you must, hmmm?
Build up You Inc, first and foremost, hmmm?
Make a priority to market a funded proposal that builds your subscriber base, you must do, hmmm?