Internet Network Marketing Lead Generation Pt 2.

by Daniel Mcgonagle on October 19, 2009

In the first post in the Internet Network Marketing Lead Generation series, we discussed how lead generation can be boiled down to simple website traffic generation.

In order to get website traffic you want to target certain keywords developed from a keywords list and also to write about topics of interest that are not easily divulged by keyword tools (keyword tools don’t know what your niche is all about!)

So, once you have a general idea of what to write about, what’s the method for writing in such a way that you get the desired traffic?

1- Article marketing

2- Blogging

3- Press Releases

4- Forums

5- Video Marketing

1- Article marketing:

It’s very important that you incorporate article marketing into your portoflio of traffic generation methods because there’s a ton of valuable information to be gleaned from just one article directory.

If you’re not sure what to write about, go to the network marketing category of EzineArticles.com and see what’s being published there, and take special note of the Most Viewed in Last 90 days section for this category, then go to any article and scroll down until you see how many views that page received so far, and when it was published.

Free Keyword Research

So, if an article was published one month ago and got 30 page views, then that PAGE gets 1 visitor a day on average. If the article was really highly ranked, like position 1-3 then you pretty much know how many daily searches there are for that keyword.

This is the reality of keyword research as it boils down to your main concern, which is,

“how many visitors a day will I receive by being highly ranked for this keyword?”

THEN…

Go to the RSS Feed or author profile for the authors who wrote thos earticles and see if they write a lot of articles. If these are prolific article publishers in the network marketing niche, get their RSS feed fo rthe eZA articles sent to you so you know what they’re writing about.

THEN…

Write article son the same topic. There’s a reason they’re writing those articles; they’re prolific article writers who are “in the know” about this niche and you can glom off their knowledge this way to have ready-made topics to write about.

What I do is once a month I go look at the Most Viewed Articles in Last 90 days for the network marketing category and usually 85% of those articles there are something I can write articles for or outsource to someone.

2- Blogging:

I prefer blogging because it’s an easy publishing platform to use especially WordPress. This is where my best content is written by my own hand and where I have more control over how I write and what I link to (other post son site or affiliate links or squeeze pages).

Your self-hosted blog is where you get a chance to showcase yourself (You Inc.) and over time it will be your #1 network marketing asset for your business. As time goes on, you could even stop the article writing and just spend all your time blogging if you do the proper SEO practices for your site/blog.

3- Press Releases:

Press releases are easier to get done that article marketing because their approval process is almost instaneous and in most cases it’s free to do. As my friend Alan Turnquist is fond of saying,

“You should write a press release whenever anything noteworthy or positive happens in your business”

Forums:

There are network marketing forums like BetterNetworker where you can write articles. Since BN is an established authoritative site and a lot of pre-existing traffic coming going to it, your articles here will get ready by other network marketers. It’s also a great place to network with other like-minded people, which is what this is all about, right?

Video marketing:

Do the same thing here as you do for blogging and article marketing; review other programs, products, tools and share your network marketing tips.