Network Marketing Scams + Bad SEO Advice

by Daniel Mcgonagle on October 22, 2009

I’ve heard it said many, many time that you should optimize some of your writings (articles, blog posts, press releases etc…) for the term network marketing scams.

I’ve also heard it said that you should optimize your content for Program name + Scam as well…

The reason for this is simply that a lot of people are doubtful, fearful, and have a general negative attitude towards wealth attainment and for programs that promise to deliver this embarrassment of riches to them.

Here’s why I think targeting terms like “network marketing scams is a bad idea:

You are practicing some sort of attraction marketing in your network marketing business, right?

If so, then you want to attract positive-minded people to your sphere of influence to surround yourself with people who are truly like-minded (positive, leadership-quality, go-getters, already successful etc…)

Marketers of all types know that there are certain keywords and phrases that are “money words”, some that are just good for getting traffic, and some that hardly ever convert well at all.

With this in mind, you have to realize as TRUTH that the person who types of Product/Program Name + scam is someone who is going to be a lot harder to convert into a positive-minded buyer that someone who types of “network marketing program reviews”.

When you create anything for business, you also create an atmosphere whereby you surround yourself with the types of people who you deserve to be dealing with.

Therefore, I think it’s BAD SEO advice when other marketers tell you to target these terms because it means you’re not fine-tuning your attracting marketing. It means you’re trying to go duck-hunting when you should be skeet-shooting.

On the other hand, it doesn’t really take much extra effort to target these extra keywords (scam, scams) but my thoughts are you can do without that traffic and should focus on the term “review” or “reviews” plus the programs and product names.

But if I had a choice between ranking well for the term “network marketing reviews” versus “network marketing scams” I’d go with the more positive angle every time, for all the reasons mentioned above.

NOTE:

It just occurred to me that writing about network marketing scams is going to attract the very people to my site that I’m telling you not to attract to your site, so if you’re the type the thinks everything is a scam here’s some thoughts for you:

You are how you think

Think negatively, and bad things will surely happen

If you think everything’s a scam, that’s a good excuse for not trying to succeed, fearfulness is ruining your chance of success. Accept your negative mindset for what it is: fear – of failure and success.

There’s a saying that goes something like this;

“If you think the world is full of jerks, and you look hard enough you will surely find out you are right”

So if you type in anything with the search phrase scam attached to it, you’re basically exhbiting fear because you’re not typing in “review”. You’re looking to find the bad things, you’re loooking to find the other negative writings, and possibly, negative people.

That’s your mindset, and birds of a feather flock together, so when you start typing in ProgramName + review + leader + sponsor + training etc…. instead of network marketing scams, then you know your mindset has shifting in the right way, and you’ll be drawn towards people who are more positive and most assuredly, more successful than people who devote their time to attracting and trying to convert the “is this a scam?” crowd.

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