Offline Lead Generation Methods and Strategies

by Daniel Mcgonagle on October 14, 2009

Offline leads generation is where you can find old-hat, proven and reliable ways to increase your leads generation, but you can also get creative here.

Some strategies involved in doing offline prospecting and lead generation;

You want to bring the offline people online and into your sphere of influence ( A.K.A. recipients of your marketing system/funnel),
You also want to reach out to the online people you encounter via offline methods

With offline prospecting and offline leads generation, you need to realize a few things.

1- As always your target audiences are network marketers, other network marketers, and business opportunity seekers.

2- You will most likely encounter a higher percentage of “biz opp seekers” in your local area than you will other network marketers for the simple reason that most other networkers are already online in some fashion.

3- You need to have marketing systems and funnels set up so you can target each of these audiences effectively.

A marketing system that is “speaking” to other network marketers doesn’t make any sense to your every day BizOppSeeker.
A marketing system generalized for the biz opp seeker audience is too generic and watered-down for the network marketers you’re targeting.

But unless you have a crystal ball, you don’t have any way of knowing which of these people you’re reaching out to unless you meet them in person and do some on-the-spot “qualifying”.

How To Generate Offline Leads, continued…