Offer Value To Your Prospects To Gain Trust

In the first Page in this series, Start Your Online Network Marketing Business we discussed that you need a product of some kind that you can offer your visitors.

However, a “product” isn’t always just a membership site or an ebook but can also be a newsletter and/or website giving away some good tips. It’s important to remember that you need to offer something of value before you try to get people to trust you.

Blind trust is not easy to come by on the internet, especially in the network marketing industry, so that’s why you need to have some sort of product.

Having some sort of product (or value to offer) leads to branding yourself as something that can be trusted.

In Part 2 of this free mlm network marketing training course you’re reading right now, Branding yourself as a network marketer we discussed how branding leads to easier trust acquisition and better results for you, overall.

Part 3 is going to cover how to Offer Value To Your Prospects To Gain Trust.

Normally when promoting a product directly I try to be different than everyone else out there. I’m pretty decent at SEO and site building so I practice reverse marketing by focusing on building up a good asset.

Since network marketing and mlm is such a people-oriented business (more so than others, because it’s always all about people) a lot of old-method-using network marketers don’t really have a clue about building assets that last a long time and brand them as People-To-Trust…

The reason why hardly anyone takes the time and effort to build up their websites to create virtual assets is their mindset is such that they’re bandwagon-hopping from one program to another all the time.

They’re scattered, scared and following the hype, buzz, and momentum of new programs they just joined because they don’t know how to build a long-lasting marketing method that builds their team AFTER the pre-pre-pre-launch is over and the buzz subsides.

My team and I have 3-4 spots on page 1 of Google for the term WebProsperity.
My team already has 2 spots on page 1 for the term Mandura and I’m currently ranked #3 for that term.

I don’t quit and I don’t join programs hastily. I give the opportunity a lot of forethought and apply massive action once I decide I’m ready to roll with something.

But I digress…

You can offer value to your prospects even on websites whose only goal is to promote that “primary” program. Some self-proclaimed network marketing “gurus” tell you never to promote a program directly, but to “cast a wider net” first, then backdoor your way into your prospects contacting you to join their primary.

My point, and my issue with that piece of advice is that you can create a hybrid site that does cast a wide net while also promoting the primary program.